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Season Two
Hybrid
CREATE YOUR ADVENTURE - Journey Mapping Hybrid Experiences
In this hands-on episode we we shift from ideation to application mode. This Experience Mapping workshop asked participants to map a journey for their attendee profile. View the pre-read materials that were sent to attendees below.
Your mission (should you choose to accept it): Read the pages below and select a profile journey you identify with. Have a think about what YOU would LOVE to experience at a Hybrid event. Share ideas and get hands on in the MURAL, where we’ll be building our journey maps: https://app.mural.co/t/storycraftlab1758/m/storycraftlab1758/1595616317654/fe2008913a5ca51ad568024f56a103b398f0359c
Lots of brilliant ideas here from Allie Magyar, Josh Vande Krol and Marty Choate of Hubb, Mark Dominguez of Intel, Mahoganey Jones of Event Specialists, Rachel Matthews of George P. Johnson and Megan Henshall of Google. This episode was facilitated by Storycraft Lab - and those of you exploring the MURAL will also find ideas contributed from members of CEMA, and students from NYU Stern School of Business as well as the GWU Event Management program.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us the MindFrame that you identify with, as well as 2-3 ideas you added to the Mural. Send them via email to naomi.clare@storycraftlab.com
Connecting Hybrid Communities // THE IDEA JAM
In this fun episode we let the ideas roll, as we shift from learning to ideation mode. We found ourselves focusing on acts of co-creation and content engagement. This Idea Jam was run as a Yes And session - each of the participants began with a thought or 'What if we' / 'How might we' question and the group plussed on top in response until the concept got so epic we had to stop!
Lots of brilliant ideas here from Allie Magyar of Hubb, Justin Boone of Opus Agency, Dan Noake of Modev, Christina Schuler of Intel. This episode was facilitated by Storycraft Lab. We'd love to hear any ideas or thoughts sparked by this session from our audience!
Collect your CMP credits!
Listen to this 60 minute podcast and capture the ideas sparked for you during the session.
Send them via email to naomi.clare@storycraftlab.com
Visual notes taken during the Idea Jam
WHAT’S NEW?
In the face of adversity, humans get creative. We invent. We innovate. We evolve. And as Planners, Strategists and Creators we respond to the evolving needs of our audiences. So today in our Spark session we ask: What's New? What's getting you excited? What cool tech or interesting innovations are you seeing? How are our audience needs changing and what ideas are sparked for future events?
In Part two, discussions turn to the importance and possibilities of how we can enable discovery, energize shared connections and reimagine 'networking' in light of evolving audience needs. We hear from Dan Noake of Modev, Justin Boone of Opus, Mahoganey Jones of Event Specialists, Neal Thompson of Amazon Web Services, Howard Stern of Kaon Interactive, Lauren Telchin Katz of NASA, Allie Magyar of Hubb, Megan Henshall of Google.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us the key insights you took from this session. Send them via email to naomi.clare@storycraftlab.com
SHARED STRATEGIES - COMMUNICATIONS AND JOURNEYS
In Shared Strategies we hear two fireside chats. In the first discussion around Shared Journeys: How might data enable us to connect, personalize and measure hybrid experiences? We heard from Allie Magyar of Hubb, Megan Henshall of Google, Neal Thomas of AWS and Justin Boone of Opus Agency.
In this episode we begin with Julie Lynch of Lynchpin Consulting responding to the Fireside Chat from Part One, then we hear the second Fireside Chat on Shared Communications: How do we engage attendees and build awareness BEFORE the event? with Rachel Stefan of Snoball, Kim Gishler of CEMA, Mary Healy of Opus Agency and Sara Smith of Microsoft. Sarah Bondar of The Charles Group leads the response to the discussion.
Thanks to all of our participants, which included also Megan Schofield of Google and Lauren Telchin Katz of NASA.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us three opportunities you believe exist for using data and / or pre-show marketing to build for engagement. Send them via email to naomi.clare@storycraftlab.com
ARCHITECTING INCLUSIVITY
In this episode, we hear some really brilliant minds in a thoughtful discussion about Inclusivity, including Jeremy Baxter-Jenkins at SilverFox Communications, Justin Boone of Opus Agency, Kena Jones of Salesforce, Susie Kandzor of Microsoft, Allie Magyar of Hubb, Sarah Bondar of the Charles Group, Megan Henshall of Google and Monte Rehling of Intel. This was a lovely conversation, with a lot of consideration around how we meaningfully create experiences that are inclusive. The first part of this discussion asks what Inclusivity means to each of the participants, from their unique perspective on the events and experiences industry. And, we hear from Kena Jones on how the terms 'Inclusion' and 'Accessibility' can be considered in relation to one another.
In part two, the brilliant minds - Jeremy Baxter-Jenkins at SilverFox Communications, Justin Boone of Opus Agency, Kena Jones of Salesforce, Susie Kandzor of Microsoft, Allie Magyar of Hubb, Sarah Bondar of the Charles Group, Megan Henshall of Google and Monte Rehling of Intel - return for a continued thoughtful discussion about how to foster meaningful inclusion in virtual and hybrid events. In the second half of this discussion the group talks about how virtual enables and extends audience inclusion, and how we might consider equity of experience across a variety of hybrid journeys.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us three ways you would approach architecting for inclusive hybrid experiences. Send them via email to naomi.clare@storycraftlab.com
LET’S GET PHYGITAL!
In Part One of this episode of the Futures Forum, we hear from Justin Boone, Opus Agency, Denise Cintron of Intel and Kim Gishler as they find inspiration from examples of Phygital design for XM, in particular the example of Tim the Security Guard at the Museum of the Cowboy and Western Heritage. We also hear from Natalie Fulgencio-Turner of the Kennedy Center for the Performing Arts and Rachel Matthews of George P Johnson, along with Allie Magyar of Hubb and Gary Gonzalez of Convoke + Catchy as they find inspiration for Phygital applications from the world of Art and Immersive Museum Exhibits.
In part two we hear a really fascinating conversation about the possibilities of AR and Machine Learning for interaction and engagement dialogue with audiences. Really brilliant discussion from Allie Magyar Hubb, Neal Thompson Amazon Web Services (AWS), Gary Gonzalez Convoke and Catchy Agency, Julie Lynch @Lynchpin Ex, inspired by work from Left Field Labs Bluecadet and Jenny Sabin's ADA (Thought-starter Examples below).
Collect your CMP credits!
Listen to this 60 minute podcast and share with us three Phygital experiences you are most excited to experiment with at Hybrid events. Send them via email to naomi.clare@storycraftlab.com
Thought Starter on Phygital Tech from Fishbowl discussion
Open Forum - What do we need to know about hybrid?
In this episode we ask the forum to reflect on what they are seeing and experiencing as strategists and planners. And we ask - what do you need to know about Hybrid?
In part one - we hear from Allie Magyar (Hubb), Gary Gonzalez (Convoke), Kimberley Gishler (CEMA), Julie Lynch (Lynchpin Ex) and Sara Smith (Microsoft Research).
In part two - we hear from Mahoganey Jones (EventPreneur), Julie Lynch (Lynchpin Events), Kim Gishler (CEMA), Justin Boone (Opus Agency), and Sarah Bondar (The Charles Group).
Collect your CMP credits!
Listen to this 60 minute podcast and share with us three big questions regarding Hybrid events. Send them via email to naomi.clare@storycraftlab.com
Visual notes taken during the Open Forum discussion.
Season One
Virtual Realities
Week Six - May The Fourth Be With You
In this week's episode, "May The Fourth Be With You," we talk about epic tales of adversity and triumph. What Star Wars character do you represent today, and how did they overcome challenges they faced?
The panelists assess the unique qualities of Star Wars characters, revealing themes such as emotional intelligence, balance, and adaptability, as it aptly relates to the challenges we're facing in our own personal and professional lives today.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us the the tale of Triumph over Adversity that you draw inspiration from (it doesn’t have to be Star Wars!). Send it via email to naomi.clare@storycraftlab.com
Virtual Adaptations
In this week's episode we talk about Virtual Adaptations. What trends in live experiences will need to be adapted for virtual engagement, and what opportunities for innovation can we uncover?
We heard about themes such as the importance of empathy, how virtual can support shared human experience and community, how we might connect experience with the greater good, and the unique opportunities that virtual platforms open up.
The Storycraft Lab team gathered to review this conversation and share some of the key insights provided by:
Justin Boone, Opus Agency; Neal Thompson, Amazon; Usha Chaziyat, Intel; Meghan Schofield, Google
Collect your CMP credits!
Listen to this 60 minute podcast and share with us the three live experience trends that YOU believe have best adapted for virtual. Send them via email to naomi.clare@storycraftlab.com
WEEK 4, VIRTUAL MEANING What can we leverage from experiential learning approaches to create engaging and meaningful virtual content?
In this week's episode we talk about Virtual Meaning. How might experiential learning approaches make virtual content engaging and meaningful?
The conversation was organized around 3 talking points:
Content Engagement Stories
Share a short story about your most memorable content engagement:
What happened? What is your lasting memory of the experience? What messages resonated and why do you think they impacted you?
From Engagement to Activation
Participants: Bret Freedman, Jason Ulaszek, Ronni Kim - What moves the needle on the dial of activation?
Microsoft Hackathon Pivot to Virtual
Participants: Susie Kandzor, Jonathan Healey, Jason Ulaszek, Naomi Clare - What innovations and insights have you discovered through the Microsoft Hackathon pivot to virtual? How might these insights be applied to other learning formats
Collect your CMP credits!
Listen to this 60 minute podcast and share with us your response to one of the questions put to the panel, above. Send them via email to naomi.clare@storycraftlab.com
WEEK 3, VIRTUAL SPACES
How do we connect, navigate and experience Virtual Spaces?
In this week's episode we talk about Virtual Spaces. How do we connect, navigate and experience Virtual Spaces?
The conversation was organized around 4 talking points:
Audience Journeys - Howard P. Stern, Naomi Clare - How do we help attendees to connect, navigate and experience Virtual spaces? How does site/venue and setting influence the conference experience? How do the principles of Interior Architecture apply to Virtual Spaces?
Experience Planning –Meghan Schofield, Denise Cintron, Meredith Rollins - What best practices can we apply F2F event design and what are the entirely unique considerations for Virtual? What can we understand from working styles, preferences and environments to apply to virtual connectivity? How do we think about branding in live events and what does this mean for the virtual experiences we create?
Future Scenarios –Meredith Rollins - How do we support the re-skilling of the industry? How might we enable shared –integrated -spatial experiences in future hybrid events? What does this mean when we think about “Future as a process, not a place” (Ronni Kimm) ?
Physicality and Technology –Howard P. Stern, Amy Blackman, Naomi Clare - How might physical exhibits be made virtually accessible –and virtually inclusive? How do AR and VR tools provide meaningful shared experiences? What is Mixed Reality and what are best practices for meaningful content engagement in MR space?
Collect your CMP credits!
Listen to this 60 minute podcast and share with us your three key take-aways from this conversation. Send them via email to naomi.clare@storycraftlab.com
WEEK 2, CONTENT GAMIFICATION
In this week's episode we talk about Gamification of Content. What we can learn from F2F to apply to Virtual, and vice versa? How can the current virtual necessity be used for future, possibly more hybrid, event scenarios and applications?
The conversation was organized around 4 talking points:
Naomi Clare, Allie Magyar, Mark Dominguez, Ronni Kimm: Let’s talk about the lens of RN vs. Future. How have you been balancing those perspectives? How has this driven why we are gathering in this Forum? How do innovations and frameworks shift in response to unprecedented challenges and why should we be hopeful about the future?
Gary Gonzalez, Amy Blackman, Mark Dominguez, Katy Mull: Esports events are this really unique blend of the live and virtual. How have you seen Esports brands bridge the spatial ‘distribution’ of attendees so that both types of participation are integrated and inclusive?
Clare Brown, Michael Lewis, Justin Boone, Amelie Bahlsen: What are some best practices for Gamification in immersive interpretive environments that you have seen? How are the physical and digital experiences integrated – and how might that be extended to virtual participation?
Denise Cintron, Allie Magyar, Justin Boone, Naomi Clare – What are the best practices for Gamification at conventions, conferences or activations? How have you approached the Virtual participant in past events, and how might that change in the future given our current virtual pivot?
Collect your CMP credits!
Listen to this 60 minute podcast and share with us an aspect of gamification that has driven participation in digital experiences. Send them via email to naomi.clare@storycraftlab.com
Week One - Learning From Experience
This week we are talking about Learning from Experience - how approaches to measurement and assessment in the future may be impacted by our current virtual pivot. At the table are Hubb, Intel, Fruition, NASA, PCMA and OPUS Agency and Storycraft Lab.
Collect your CMP credits!
Listen to this 60 minute podcast and share with us your three key take-aways from this conversation. Send them via email to naomi.clare@storycraftlab.com